Electronic paper, or e-paper for short, works like a screen but uses no backlight, resulting a technology with very attractive features:

- Text and images can be displayed and changed requiring a very little amount of energy.

- There is no light emission in e-paper so it's not agressive to your eyes.

- It looks like paper and it's full color.

- Advertisements (ads) can be easily changed allowing a great deal of flexibility.

Paperspots is a network of electronic paper billboards. The advertiser uploads an ad to this network through the Paperspots web interface. The system then places the ad in one place or another depending on several factors, such as current local time and advertiser branch.

The system relocates the ads several times during the campaign. While an ad is being displayed, the billboard measures its popularity considering the amount of people looking at it. This information feeds the process deciding where the ads should be displayed.

Ads can be changed in an easy and cheap way, so there is room for big and small advertisers in the system. For the first time billboard advertising interacts with people; advertisements are shown only were they awake the audience's interest. The system counts the amount of people looking at the billboard but does not gather any personal information such as age, height, skin color, etc., thus respecting individuals privacy.

Targeted advertising is mostly better accepted by both advertisers and consumers, Paperspots is taking this model to the streets.

At Design vs Art we do product ideation and concept design, starting with a motivation and following a whole creative and design process.

If you are thinking of a new product or service focused on users or if you are interested in any of our concepts you might want to contact us. Here is our contact information.

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Paperspots requires neither poster printing, nor the whole logistic effort necessary to change billboard posters on the streets. The system is easy to administrate; Paperspots takes care of ad placing, so the time required to prepare a campaign is reduced significantly.

The price is set on demand; the amount of advertisers determines the price of advertising.

Paperspots is a more efficient proposal than the traditional billboard advertising, integrating consumers and advertisers in the same system.

Design vs Art Projects.